The Apple TV 4K revamps the company’s streaming media device and TV portal to all your iTunes content. Along with new and updated streaming video options, the upgraded box brings 4K-resolution and High Dynamic Range (HDR) video to the biggest screens in your home.
Apple 4K TV will sell for $179 with 32GB of storage or 64GB for $199.
4K and HDR
Built on the groundbreaking A10X Fusion chip — the same chip that powers iPad Pro — the new Apple TV 4K delivers a vivid 4K HDR experience.
▶Support for both Dolby Vision and HDR10 ensures users can enjoy incredible-looking TV shows and movies on any HDR TV.
▶Built-in high-performance 4K video scaler makes HD content look better than ever on a 4K TV.
▶Always outputting to the highest resolution possible allows viewers to get the most out of their TV, whether it’s an older HDTV or the latest 4K Dolby Vision OLED.
▶Automatic detection of a 4K TV’s capabilities optimizes setup for the best quality picture.
Siri and the Apple TV App
▶Siri and the Apple TV app are easy ways to find and play exactly what you want. The TV app brings all your favorite shows and movies together, and Siri makes it possible to search and access content across Apple TV using just your voice.
▶The TV app supports over 60 services on Apple TV and iOS devices, with more being added all the time. Whether you’re at home or on the go, it’s easy to discover and watch TV shows and movies from multiple apps in one place.
▶Siri is smart about 4K HDR, so it’s unbelievably simple to find movies and TV shows in the highest picture quality across your apps (e.g., “Show me movies in 4K”).
▶Later this year, the TV app is making it easier than ever to watch and get updates about live sports just by saying “Watch the Warriors game” or “What’s the score of the Cubs game?”
▶Sports fans in the US will be able to track their favorite teams and get on-screen notifications whenever they are playing, as well as see all the teams, leagues and sporting events currently playing through a dedicated Sports tab.2
▶Starting this month, the TV app will be available in Australia and Canada, in addition to the US. And, by the end of the year, it will expand to France, Germany, Norway, Sweden and the UK.
More, but still More
Apple may have hit a sweet spot with features with the Apple TV 4K, simply by supporting both HDR10 and Dolby Vision HDR standards. Then again, so does the Google Chromecast Ultra, which is expected in November and is more than $100 cheaper. Google’s puck might not be as powerful as Apple’s box, its search not as unified and it lacks the convenience of a dedicated remote control, but it will stream 4K from Netflix, YouTube and Vudu at launch. And again, it’s over $100 less.
Roku’s 4K HDR boxes — the $100 Premiere+ and $130 Ultra — only support HDR10, but you do get a nice remote with a built-in headset jack (plus basic voice search on the Ultra), a much greater selection of apps including Amazon and, on the Ultra, an optical audio output for use with older receivers and sound bars.
Basically, if you’re planning to get a 4K HDR TV or already have one and you’ve racked up a lot of iTunes purchases, the Apple TV 4K looks like the answer, albeit a pricey one.