Taiwanese company, ASUS, is looking to make a major splash in the Laptop segment in India as the company hopes to become the leader by capturing 10% market share by next year.
The laptop market is widely different from the smartphone market in India, mainly due to the huge difference between the numbers of players in each segment, smartphone market is majorly crowded whereas there are only a few serious players like HP, Dell, Lenovo in the laptop market. In India, ASUS currently has a market share of about 2% in the smartphone segment and 7% market share in the laptop segment.
Asus on Wednesday launched its ultra-portable VivoBook S15 model in India at an event held in New Delhi. In addition, the Taiwanese company also introduced its ZenBook UX430 model in India. Both the laptops highlight Asus’ NanoEdge display, which essentially is a narrow bezel-less display giving a screen-to-body ratio of about 80 percent. The laptops are also coupled with the latest Intel’s eighth generation Core processors inside. The Asus VivoBook S15 and ZenBook UX430 belong the premium laptop segment at starting prices of Rs. 59,990 and Rs. 74,990 for the base variants, respectively.
In terms of specifications, the VivoBook S15 sports a 15.6-inch display with a resolution of 1920 x 1080 pixels and 178-degree wide viewing angle. The notebook can be configured with Intel’s 8th generation Core i5-8250U or more powerful Core i7-8550U and up to 16GB DDR4 RAM. It comes with dual storage drives with 128GB SSD drive for faster boot times and a 1TB hard disk drive for storing music and other media libraries. It will be available across all online and offline retailers from October 1, 2017.
Asus also showcased the Zenbook UX430 featuring 14-inch Full HD display with 7.18mm thin bezels and a screen-to-body ratio of 80 percent. The laptop comes with 8th generation Intel Core i7 processor, 16GHB RAM and up to 512GB SSD storage. It comes equipped with NVIDIA GeForce MX150 and offers 9 hours battery life. The notebook is now available from both online and offline retail channels.
While India is the biggest market for smartphones, PC penetration is still relatively slow but ASUS believes they are much stronger in the segment and that there is huge potential for laptops in the country. Peter Chang, Country Manager, India said,
“Indian consumers directly go for smartphones as of now but as soon as they feel the need for more productivity and bigger screen, they will eventually move to laptops, which is why we think this is the right time to invest into this segment in India”.