In the early days of mobile operating systems, Microsoft threw their hat into the ring with Windows Mobile, Windows Phone, and more recently Windows 10 Mobile.
Unfortunately despite Microsoft’s best efforts, their Windows mobile operating system never quite took off, which is why we’re not surprised at the latest news.
Corporate vice president of Windows 10 and head of Microsoft’s “PC-Tablet-Phone” division, Joe Belfiore, said on Twitter Sunday that
Microsoft will continue to support Windows 10 Mobile with bug fixes and security updates, but new features and hardware are no longer front and centre.
Bill Gates has given up his Windows phone. HP is pulling production of its flagship Windows handset. Now Microsoft has finally seen the writing on the wall — there aren’t enough people using Windows 10 Mobile or enough apps to make it viable.
Belfiore also wrote about how Microsoft tried to get more devs to write apps for its mobile platform, but the low volume of users seemed to discourage companies from investing their resources.
“We have tried VERY HARD to incent app devs. Paid money.. wrote apps 4 them.. but volume of users is too low for most companies to invest.”
It is unclear if Microsoft will eventually kill off its mobile OS for good in the next few years, but for now it seems that maybe we shouldn’t expect too much from it.
According to the most recent sales figures from Kantar Worldpanel, Windows phones account for just 1.3 percent of the market in the US, bested only by BlackBerry at 0.3 percent. Compare that with Android’s 64 percent share of new phone sales and 34 percent for iOS.
Microsoft has attempted to leverage its legacy in the PC space to push further into mobile — Windows 10 Mobile was billed as the “everywhere OS” that would let users shift seamlessly between desktop, tablet and mobile.
But users have long complained that the lack of apps on Windows Mobile devices is a deal breaker.
Windows Phone is officially dead. And Microsoft thought they could kill iPhone.